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Sales Enablement

Sales enablement is a strategic process to deliver a more effective sales process across the business. We will help you define and execute processes bespoke for your business to improve sales revenues and win market share.

We’ll partner with you to assess the effectiveness of your sales tools and resources and any skills-based training requirements for your staff. This will help them to add more value and proactively support your customer’s respective buying journeys.

Sales Management – make the sales team the centre of the business

  • Setting clear strategic KPI’s and Goals
  • Researching and understanding market dynamics
  • Talent Management – roles and responsibilities within high performance sales teams
  • Organisation design – recruiting, Inducting and Training
  • Diversity and inclusion in the workplace

Sales Effectiveness Tools

  • Customer Segmentation – strategies to develop effective partnerships
  • Market, Product and Customer knowledge – improving credibility in the market with greater knowledge and understanding
  • Customer First – developing a consultative approach to your customers which puts them first
  • Financial Modelling – cost and ROI management

Data Management – typical functions include:

  • CRM – creating and using a sales database to deliver against sales targets and goals
  • Scenario modelling – pipeline and lead generation
  • Dynamic Dashboards for Presentation/Analysis

I’ve worked with Simon over a number of years in the various roles he has held at Pearson. I’ve always found him to be an open and engaging colleague, with a positive outlook. He has excellent industry knowledge, particularly in the academic and schools publishing sphere (covering print and digital formats, for everything from traditional textbooks, to courseware, assessment platforms etc). Given that extensive knowledge base its not a surprise to me that Simon is now looking to utilise those skills in a consultancy role for his next challenge. I can see how his knowledge and experience would add value to authors, publishing houses and aggregators (retailers, libraries and wholesale) in rights management, strategic sales management and planning and content marketing’.

David Prescott, Chief Executive, Blackwell Ltd

Sean is an excellent Sales Director who has had responsibilities for significant revenues and sizeable sales team. He is extremely strategic, well organised and plans meticulously. He has excellent leadership skills and engages well with teams, whether these are field or office based. He has taken responsibility for large sales team restructures, and always deliver them in a well organised and conscientious way. He is a strategic thinker and contributes very well to wider business discussions.

Jill Duffy, Chief Executive, OCR

‘Abby has managed a range of complex campaigns and projects for us over recent years and always delivers on time and to a very high standard. Abby has conducted in-depth research and analysis to help inform our product development and marketing plans. She is also highly creative, an adept copywriter and campaign manager, well versed in delivering campaigns with impact across social, web and traditional channels. I would highly recommend Abby as an asset to any project or team and know many of my colleagues would say exactly the same.’

Nicola Adams, Head of Marketing, Pearson

Lawrence is one of the best if not the best person I have known in the rights business. I have known Lawrence for almost twenty years now since I was with Pearson Asia, buying rights from him and his team. There were times when the deals were so complicated as they involved so many parties, Lawrence was able to sort out those issues on a win-win basis. His calm and friendly manner in dealing with people and issues makes him such a wonderful person to deal with. Even after leaving Pearson and joining World Scientific Publishing, meeting Lawrence at Frankfurt Book Fair every October is always one of the highlights of my trip there.

Chua Hong Koon, Director of Publishing, World Scientific Publishers

With StoryLearning, you can learn languages quickly – through stories, not rules.

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3dtotal publish high-quality art books dedicated to bringing invaluable training to beginners, hobbyists, and professionals alike.

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The world’s most respected provider of global best practice. ITIL®, PRINCE2® and MSP®.

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Established in Edinburgh in 1974, Publishing Scotland is the network, trade and development body for the book publishing sector in Scotland.

If you would like market-leading expertise and the right level of support to grow your business we would love to hear from you.
Please leave your email details on our contact page or give us a call on 07909 974 729