Customer segmentation sits at the heart of any successful customer focussed business. Understanding your customer’s needs and market dynamics will help you to develop a process for selling to and servicing customers within a defined channel.
- Communication – streamlining direct and bespoke communication between your business and the customer by segmentation.
- Needs Analysis – qualify customer characteristics to pitch and match the best products to the right need
- Strategic planning – identifying what you require each channel to deliver and monitor via CRM tools the effectiveness of the team to deliver against revenue targets and business goal
- Data Management – building and managing pipelines, lead generation, retention strategies and new business conversion